History
Warner Bros. Studio is one of the most memorable motion picture and television production facilities in the world. Hundreds of your favorite films and television shows have been created and filmed on this lot. The Studio headquarters, here in Burbank, total 110 acres, split between a 20 acre backlot and a front lot with 31 sound stages that have housed some of the most iconic television series in the world today.
Project Goal
To redesign the Warner Bros. brand identity with a modernized look and feel that honors its cinematic heritage while aligning it with the future of entertainment—bold, inclusive, and digital-forward. The refresh would create a cohesive visual system adaptable across platforms: from film intros and streaming interfaces to merchandise, theme parks, and social media.
Design Considerations
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Logo: Simplify and modernize the WB shield—exploring flat, dimensional, and kinetic versions for adaptability.
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Color Palette: A modern take on the signature blue and gold—expanded with cinematic gradients and dark-mode flexibility.
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Typography: Confident, editorial, and cinematic; type should feel premium but accessible.
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Motion & Sound: Motion branding should express storytelling energy—smooth transitions, filmic depth, and a sense of anticipation.
Objectives
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Reimagine the iconic WB shield for a modern context—versatile, timeless, and flexible in motion and still form.
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Reinforce Warner Bros. as a leader in storytelling innovation rather than just a traditional studio.
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Bridge the gap between heritage and evolution, emphasizing both nostalgia and forward momentum.
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Build a unified design language for sub-brands (e.g., Warner Bros. Pictures, TV, Games, Animation, Discovery).
Deliverables
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Redesigned logo system (primary, secondary, motion variants)
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Color and typography systems
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Motion identity and sound logo
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Application mockups: streaming app, film poster, studio signage, social media, merchandise
