how it came to be
It was founded in 1915 by seven Italian immigrant siblings who were form Berkley, California. The first sucessful product they created was a water pump created by Rachele Jacuzzi in 1926. A variety of products were created after this and by 1948 Candido Jacuzzi developed and improved a full body hydrotherapy pump the J-300. It was created to treat his son Ken Jacuzzi’s rheumatoid arthritis between hospital visits.
logo history
Before 1965
1965-1970
1970-2005
2005-2014
2014-Now
need for redesign
The current brand to a lot of people it outdated and a lot of people now look at Jacuzzi, a trademark brand, only as a hot tub.
Solution for redesign
My solution for the redesign is to give an updated look to the current logo that also illustrates the brand long history as well as their brand mission. Three key aspects I want to focus on is the Heritage of the brand, the Hydrotherapy aspect of their brand, and the Innovations in their quality of their products.
Final logo
colors & typography
Gold
Hexcode #FFD700
RGB R=255 G=215 B=0 CMYK C=0 M=16 Y=100 K=0
Midnight
Hexcode #FFD700
RGB R=255 G=215 B=0 CMYK C=0 M=16 Y=100 K=0
Ceramic
Hexcode #FFD700
RGB R=255 G=215 B=0
CMYK C=0 M=16 Y=100 K=0
Agraham
