Century of Design Modernism in Japan

Century Of Design

Who:
The United States Postal Service

Scope:
To create a Stamp, Envelope, and Brochure system collectors item

Solution:
Created stamps based upon 3 artist from the era of Modernism in Japan. Envelope, Information Card, and Brochures continue the design style from the era of Modernism in Japan.

Japanese design

Some roots of Japanese graphic design can be found as far back as the Edo period (1603 –1868 CE). They are revealed in the bold and vivid works of the Rinpa school artists and the clean lines of ukiyo-e paintings and prints which were produced for popular consumption.

Yusaku kamekura

From 1935 to 1937, Kamekura studied at the Institute of New Architecture and Industrial Arts in Tokyo. Yūsaku Kamekura’s best known work is the logo and poster series he designed for the 1964 Summer Olympics. In 1951, Kamekura helped found the first graphic designers’ group, the Japan Advertising Artists Club.

ikko tanaka

Tanaka is widely recognized for his prolific body of interdisciplinary work, which includes graphic identity and visual matter for brands and corporations including Seibu Department Stores, Mazda, Issey Miyake, Hanae Mori, and Expo 85. His use of bold, polychromatic geometries and his harnessing of the dynamic visual potential of typography are undergirded by a sensitivity towards traditional Japanese aesthetics.

eiko Ishioka

Was a Japanese art director, costume designer, and graphic designer known for her work in stage, screen, advertising, and print media. At 22, Ishioka joined the advertising department of cosmetics company Shiseido, at a time when the importance of design in Japan was beginning to be recognized. In a male-dominated team, she spent her days subverting the male gaze, and presenting a new, more confident image of a woman.

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close up of corner of envelope with notary seal

close up of information cards and envelope

Inside and cover of Kamekura Brochure side by side

Inside and cover of Tanaka Brochure side by side

Inside and cover of Ishioka Brouchure side by side