STAGING AND REDESIGN

Why Stage
A potential buyer will form an opinion within the first 10 seconds of entering a home and many at the time of pulling into the driveway! A buyer that has visited 5 homes will select the home that made the best impression, requires the least amount of work, and is move-in ready.

In addition, statistics have also shown that:

Staged homes look better than competing homes for sale.
Staged homes sell 2.2 times as fast, averaging 13.9 days
Photos of staged homes look better in print and internet advertising.
Agents working with Buyers recognize staged homes as properties ready to sell and are more likely to show the staged home first.
Staged Homes are recognized by Buyers as the best properties to see.
Buyers view staged homes as homes that have been well cared for.
Appraisers are more likely to appraise staged homes at full value.
Staged homes appeal to a broader range of buyers.

When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and competition. To compete with the competition in the marketplace you must be priced right and look better than the other products. Your home is no different, it is one of many homes for sale and you must present it, to the buyers, in the best possible light.

This unique system has proven to help sell homes faster and/or for more money. Real estate agents will have great confidence in showing your home to potential buyers because they know it is Staged® and ready to be sold.

5 Reasons You Should Never Sell A Vacant House

1) People Don't Buy Houses, They Buy Homes

The number one reason a buyer purchases a home is because it "felt like home." It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Sterile, cold and uninviting are the three most popular words to describe an empty room.

2) Without Furniture, There Is No Frame Of Reference

How big is the room? Without furniture it's incredibly difficult to tell the scale and size of a room. What is this room for? Many times a buyer can't even tell if it's the living room or dining room in an unfurnished home. Don't keep them guessing, it only distracts them from considering the home as a purchase.

3) When A Room Is Kept Empty, Buyers Focus On Negative Details

Can you imagine a brand new Mercedes without a paint job? Do you think people would notice the beautiful car or the missing paint? It's so much easier to notice that crack in the wall, or the chip in the tile when there is nothing else to look at. Home Staging capitalizes on the positive aspects of a home, while de-emphasizing the negative aspects in order to position a home that will make an emotional connection with buyers.

4) Only 10% of Home Buyers Can Actually Visualize the Potential of a Home

Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them. Don't let a simple thing like no furniture or limited furniture ruin your sale. Don't take those odds; they will hurt you in the price significantly!

5) Paying For Two Mortgages Can Get Expensive!

Let's look at the facts: a vacant home typically takes twice as long to sell, and the longer something “sits" on the market, the lower the sales price*. Why risk paying two mortgages longer, only to have the final sale price lower than it would have been if you had the home professionally staged!